Contribution of sport to emplyability

Albion Goals

  • Organisation: Albion in the Community (AITC)
  • When: -
  • Scope: UK

Topic: Validation of non-formal and informal learning / Awareness raising campaign / Guidance towards recognition & assessment of skills / Sport and Employability

Sector: Generic / Youth / Sport oriented

Funding: -

Context: Albion in the Community (AITC) is the charitable arm of the Brighton & Hove Albion Football Club. The Charity runs 61 different programmes in areas like health, education, social inclusion and employability.

Brief description of the initiative (aim and activities): A pioneering social inclusion project and aims to increase the self-esteem and wellbeing of vulnerable adults and improve the employability of long-term Job Centre claimants by providing free weekly football sessions alongside lifestyle and job skills workshops.

Participants are often referred to us by their Job Centre as the aim of Albion Goals is to help unemployed or vulnerable adults to improve not only their mental and physical wellbeing, but to also improve their job prospects.

Albion Goals uses the incentive of free football to help players fine-tune life skills that can be developed on the pitch but transferred successfully to every day life. Things like teamwork, discipline and time-keeping. Players also quickly find an important sense of belonging and learn to support each other on and off the pitch.

The other area of Albion Goals is what happens off the pitch. At various intervals throughout the year, Albion Goals holds a jobs club – a relaxed, informal session designed to help participants give themselves the best chance of getting into work. These sessions include workshops that focus on communication skills, CV writing and interview techniques and the coaches mentors the players, helping them identify potential jobs or suitable qualifications to work towards.

Participants are also offered one-to-one mentoring throughout the week via home visits, social media and careers events.

Target: Unemployed and vulnerable adults (16-50)

Main results: In 2017, 500 people took part in the Albion Goals programme. Around 200 of those people ended up finding employment of some type while another 150 gained nationally-recognised qualifications.

Factors of success:

  • An open access Employability Development programme providing formal qualifications
  • Level 1/2 Certificate in Employability Skills: A practical course to help people find employment.
  • Apprenticeship opportunities: Provided for people aged between 16 and 24. Besides in-house apprenticeships at Albion in the Community, placements are also offered in various organisations and businesses within Sussex

Barriers overcome: -


EOSE – European Observatoire of Sport and Employment

A new wave for the sport and active leisure sector

Ensuring the right skills in the right place

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