BECOMING THE HUB – Preliminary Recommendations

BECOMING THE HUB – Preliminary Recommendations

The EHFA London Summit took place in London on the 22nd and 23rd of November 2010. This event included an International Fitness Standards Meeting, the 3rd EHFA National Associations Forum but also the final conference of the EU funded ‘Becoming the Hub’ project.
Over 70 delegates from the Fitness sector across Europe and around the world attended the event which was addressed by Jacob Kornbeck from the Sport Unit of the European Commission, and Prof. Dr Harold Kohl III, President of the International Society of Physical Activity and Health. The Executive Summary Recommendations of the HUB project and key finding were presented, discussed and accepted by the delegates who signed the following public pledge:
“Based on the evidence that now exists, the health and fitness sector believes it can provide a crucial role to use its extensive range of resources and skills to engage and stimulate citizens to achieve the EU Guidelines on Physical Activity. The European fitness industry will build a framework of action to encourage mass participation in exercise and activity. This will be based on the highest levels of professional collaboration and inter-agency coordination to develop integrated policies, campaigns and recommendations of best practice to get: “MORE PEOPLE | MORE ACTIVE | MORE OFTEN”.
The six draft recommendations from the Executive Summary can be listed as follows:

  • Develop targeted and integrated campaigns and policies

Campaigns promoting participation in physical activity should set specific goals and objectives, target specific issues or groups of the population, and evaluate success against the original objective

  • Offer physical activity within the community

All interventions, including campaigns, should offer individuals opportunities to become more active at a community level.

  • Promote exercise

Physical activity promotion should support the simpler ‘5 times a week for 30 minutes’ messaging and recognise the potential barriers to physical in order to ensure the delivery of ‘activity for all.

  • Develop the role of exercise in healthcare

Exercise should be part of the routine treatment and prevention of chronic disease; therefore in partnership with the relevant medical associations, member states should develop frameworks for the practice of exercise referral and exercise recommendation.

  • Building partnership

The Fitness Sector should build links with medical associations, non-governmental organisations, sporting organisations and academic institutions to increase the credibility and influence of the fitness sector.

  • Professionalising the sector

The fitness sector must focus on developing a deeper and broader range of skills within the industry, that are required if the industry offers physical activity to inactive and unhealthy population groups.

The work on the project continues with the final report and recommendations being submitted to the EU Commission in February 2011. The project will also be presented during the next EU Sport Forum that will take place in Budapest (Hungary) on 21/22 February 2011.

The signed off version of the Final Report and Recommendations will be disseminated as soon as available.


EOSE – European Observatoire of Sport and Employment

A new wave for the sport and active leisure sector

Ensuring the right skills in the right place

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